Marketing Director / Brand & Marketing Consultant

A highly experienced senior marketing leader with over 30 years' experience shaping brands, building marketing strategies and helping organisations through periods of growth and change. Their background spans established organisations through to start-ups, giving them a broad commercial perspective and the ability to quickly understand what a business needs from its marketing. Brand is a particular strength, from defining positioning and propositions through to developing go-to-market strategies that connect with customers and deliver meaningful commercial results.

• Extensive experience at Marketing Director and Head of Marketing level, building and leading teams and helping organisations navigate significant periods of growth and transformation.
• Led brand launches, repositioning and go-to-market programmes, taking ideas from initial proposition through to successful delivery.
• Broad expertise across brand strategy, digital, CRM, customer insight and research, with a strong understanding of how the different elements of marketing work together.
• Comfortable operating in complex organisations and working with senior stakeholders, cross-functional teams and external agency partners.
• Combines customer insight and data with strong commercial judgement to make sure marketing investment is focused where it can have the greatest impact.

They bring a great combination of experience, energy and pragmatism, and are someone who enjoys getting involved rather than simply setting the strategy from a distance. Collaborative and straightforward in their approach, they build strong relationships and are comfortable challenging thinking when needed while bringing people with them. They're particularly interested in working with businesses that need experienced senior marketing support without necessarily requiring a full-time Marketing Director, whether that's helping shape strategy, leading a period of change or providing additional expertise to an existing team.

Location: UK based, with flexibility around remote and on-site working.

Working preference: Freelance or fractional opportunities only.

Day rate: From £450 per day.

Availability: Immediately available for freelance and fractional assignments