Creative Lead / Design Director

This very experienced Creative Lead/Design Director has been delivering impactful brand transformations across sectors such as luxury hospitality, heritage destinations, corporate, automotive, and technology. They are renowned for their conceptual storytelling and are strategic in their thinking and creative ideation, being involved in the strategy from the start of any project, getting under the skin of a brand, helping shape their brand identity, developing an operationally scalable brand system, and being able to guide multidisciplinary teams and stakeholders. Their impact lies in creating distinctive, cohesive brands that resonate both culturally and commercially.

They are adept at managing client relationships at senior levels, engaging stakeholders in strategic creative discussions, and presenting concepts to board level, and have led comprehensive branding projects for major cultural landmarks, including destination rebranding and visitor experience strategies, notably in Egypt and the Middle East.

Key skills

Directed multi-market brand rollouts—digital, environmental, signage, and retail—ensuring operational excellence and brand consistency.

They have managed creative teams of up to 10+ across diverse geographies, fostering high-performance and excellence-focused cultures.

Developed and evolved brand identity systems, typography, and visual frameworks across physical and digital touchpoints

Built and maintained a strong network of external talent in strategy, design, and digital, while outsourcing specialised services as needed