Paid Media Specialist

Performance-driven Paid Media expert with over a decade of experience delivering growth across B2B and B2C environments. Open to permanent roles but also has immediate availability for freelance or FTC.

Key experience & expertise

Specialises in building and scaling multi-channel campaigns across Google, Meta, LinkedIn, Bing, TikTok and Reddit. Strong track record of improving ROI, boosting performance by up to 40% through precise audience targeting, creative testing and smart budget allocation.

Combines strategic oversight with hands-on execution which includes campaign optimisation, CRO, analytics and integrated marketing planning. Experienced across both agency and client-side roles, with a clear understanding of stakeholder management and commercial objectives.

Style & Approach

A natural collaborator who leads cross-functional teams and builds strong client and partner relationships. Known for translating data into actionable strategies that drive measurable growth and align with wider business goals.

Thrives in fast-paced environments, bringing analytical rigour, adaptability and a proactive mindset to continuously refine performance.

Location: North England / UK-wide / International (Remote or Hybrid)

Salary: £40–45k

Expertise: Paid Media Strategy, CRO, Analytics, Multi-Channel Campaigns