AI/Machine Learning Engagement Lead

A commercially focused marketing leader with over 15 years’ experience driving customer engagement, revenue growth and data-led marketing transformation across large, complex organisations. They are particularly passionate about roles at the intersection of marketing, AI, data and machine learning, and keen to secure an engagement lead position focused on leveraging advanced decisioning, automation and data science to create personalised customer experiences and commercial impact.

They specialise in CRM, marketing automation, lifecycle marketing and personalised customer journeys, with a strong track record of building and leading high-performing teams to deliver measurable commercial outcomes. They have extensive experience shaping go-to-market strategies, embedding machine-learning driven decisioning and developing multi-channel marketing programmes that improve customer satisfaction, increase upsell and cross-sell performance, and reduce churn.

Known for their ability to align product, marketing, digital and commercial stakeholders, they combine strategic thinking with strong delivery capability to embed data-driven, persona-led marketing programmes that accelerate pipeline and revenue. Based in the West Midlands, they are open to roles across the region or hybrid opportunities across the UK, with a target salary range of £90k–£120k.

Their approach is collaborative and strategic, leveraging data and automation to optimise customer journeys and commercial outcomes. They work effectively with diverse teams and senior stakeholders to deliver innovative, results-driven programmes, always focused on creating value through evidence-based decision making and team leadership.

• Extensive experience leading customer engagement and data-driven marketing initiatives within telecoms and financial services sectors.
• Proven track record of shaping go-to-market strategies and embedding machine learning in CRM, delivering multi-million-pound revenue increases.
• Skilled in lifecycle marketing, automation, persona segmentation, and digital journey design to boost customer satisfaction and retention.
• Recognised for building high-performing teams and mentoring individuals into senior roles, fostering a continuous improvement culture.
• Successful delivery of multi-channel campaigns that drive pipeline and revenue, including cross-sell and upsell programmes.
• Ability to align cross-functional stakeholders, from product to digital to commercial, ensuring seamless execution of strategic initiatives.

They excel in environments that demand innovation and complex stakeholder management, thriving when translating data insights into impactful customer and commercial strategies. Their leadership combines strategic vision with pragmatic delivery, making them a well-rounded candidate for senior marketing roles at the intersection of technology, data science, and customer experience.

• Region: West Midlands (broad), UK hybrid
• Workplace preference: Agile, integrated teams with a focus on innovation
• Salary expectations: £90,000–£120,000, depending on engagement scope