Creative Lead – Branding

An accomplished senior creative professional with more than 20 years' experience delivering brand-led creative solutions across agency environments. Having progressed to Creative Director within a well-established agency and now working in a lead creative role, this candidate remains fully hands-on throughout the creative process, from initial concept through to artwork and final rollout. They bring particular strength in brand identity, verbal branding and integrated campaign development, producing visually impactful work that engages audiences while delivering commercial results. Equally comfortable shaping creative strategy and executing ideas, they thrive in collaborative environments where creativity and business objectives go hand in hand.

Key Experience & Expertise

• Over 20 years' experience delivering branding, campaign and creative projects across a wide range of sectors.
• Led numerous brand identity programmes, developing distinctive verbal and visual identities that strengthen brand positioning.
• Managed end-to-end campaign development, delivering commercially successful creative solutions while engaging senior stakeholders throughout the process.
• Designed and implemented comprehensive design systems that create consistency and elevate brand presence across multiple channels.
• Played a key role in enhancing agency reputation through the delivery of high-quality, award-winning creative work.
• Highly skilled in concept development, art direction, layout design and creative execution, with an extensive portfolio of branding and campaign projects.
• Experienced in client presentations, pitching new business and translating commercial objectives into effective creative strategies.

Style & Approach

This candidate is known for building strong collaborative relationships with both clients and internal teams, combining strategic thinking with a highly practical, hands-on approach. They balance commercial awareness with creative ambition, ensuring every project not only looks exceptional but delivers measurable value. Their ability to simplify complex business challenges into compelling creative solutions has made them a trusted partner to clients and colleagues alike. Positive, proactive and commercially minded, they foster an environment that encourages creativity while maintaining a clear focus on business outcomes.