Head of Marketing

A senior marketing professional with over a decade of experience in growth marketing, marketplace businesses, and recruitment technology. They have demonstrated success in scaling high-growth organisations across UK, US, and European markets, delivering measurable outcomes through strategic go-to-market planning, brand development, and team leadership. Their impact spans increasing customer acquisition, boosting marketplace liquidity, and implementing data-driven marketing frameworks. They thrive in dynamic, fast-paced environments where strategic vision and hands-on execution intersect. Their strengths lie in driving commercial growth, building scalable marketing functions, and navigating periods of organisational change with resilience and insight.

Key Experience & Expertise

• Led end-to-end go-to-market strategies for emerging and established marketplaces, achieving accelerated user growth and revenue uplift.
• Successfully scaled marketing teams and established performance metrics, ensuring sustainable growth and operational efficiency.
• Managed cross-channel marketing campaigns, leveraging data analytics, CRM, and segmentation to optimise acquisition, activation, retention, and re-engagement.
• Developed brand positioning, messaging, and demand generation strategies tailored to B2B and B2C audiences in competitive markets.
• Drove international expansion initiatives, deploying scalable frameworks that supported rapid market entry and growth.
• Built and led high-performing teams, fostering collaboration across marketing, product, and sales to ensure alignment with business objectives.

Style & Approach

They adopt a collaborative and strategic working style, aligning closely with leadership teams to inform brand positioning and growth strategies. They value data-led decision-making and prioritise clear, measurable results. They balance a hands-on approach with high-level strategic insights, earning trust through transparency and adaptability to evolving business needs. Their effectiveness stems from strong commercial acumen, operational delivery, and a knack for fostering strong team dynamics. They communicate clearly, empowering teams to execute with purpose and agility.