Senior Digital & Performance Marketing Specialist

A commercially focused, CIM-qualified marketer with 6+ years' experience developing and delivering high-performing marketing strategies for leading consumer brands, including SkyShowtime, David Lloyd, Brooks Running, Winsor & Newton and the LTA.

Having built their career within leading agencies, they are now looking to take their expertise in-house, where they can become closer to a brand, its customers and wider commercial objectives, taking greater ownership of long-term growth and marketing effectiveness.

They bring a valuable combination of strategic thinking, hands-on digital expertise and strong commercial understanding, with experience managing multi-million-pound marketing budgets across international markets. Their strengths lie in understanding what drives customer acquisition, conversion and lifetime value, using data and insight to make smarter marketing investment decisions while balancing immediate sales performance with longer-term brand building.

Achievements include increasing revenue by 34% through improved channel investment, growing customer lifetime value by 150% and delivering significant improvements in lead generation and acquisition costs. They are equally comfortable developing marketing strategy, challenging existing approaches, working with creative teams and leading and developing people.

With experience spanning consumer, leisure, entertainment, retail and technology brands, they would be a particularly strong addition to an ambitious in-house marketing team looking to accelerate growth, improve ROI and bring greater strategic thinking to its digital marketing activity.

Based in Leicestershire, they are ideally seeking a permanent in-house position but is also available for contract or freelance opportunities.