Head of Digital

An experienced digital marketing and media leader with over 10 years' senior-level experience working with major consumer brands in the UK and internationally. Digital is very much their area of depth, but they bring a broader understanding of how channels, brand, media and customer experience need to work together to deliver commercial results. They're comfortable moving between strategy and execution, leading specialist teams and bringing different stakeholders together around a clear plan.

• Led multidisciplinary digital teams spanning social, web, PPC, CRM and campaigns, helping move marketing activity towards a more joined-up, data-led approach.
• Strong experience planning and managing significant media investment across digital channels as well as working alongside wider ATL and OOH activity.
• Developed digital and search strategies across large international organisations, including rolling out approaches across 50+ markets and managing complex global stakeholder groups.
• Led major agency reviews and consolidation projects, improving both effectiveness and efficiency while delivering significant cost savings.
• Strong understanding of CRM, loyalty and first-party data, using customer insight and behaviour to create more targeted and effective marketing.
• Highly comfortable with measurement and analytics, including developing cross-channel reporting that gives teams a clearer view of the customer journey and where marketing investment is working hardest.

They come across as bright, commercially switched on and genuinely interested in understanding how all the different pieces of marketing fit together. While they have real depth in digital and performance, they don't think about those channels in isolation and are comfortable contributing to much broader conversations around brand, media and commercial strategy. They're naturally inquisitive, enjoy challenging existing ways of working and would suit a business looking for someone who can bring specialist digital knowledge while still seeing the bigger marketing picture.