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Digital Specialists

The Role
As an Ecommerce Manager this role would usually be responsible for managing the online retail elements of a business which may also sometimes encompass wider and more generalist Marketing activity. The key element to this role would be to drive user engagement and onsite conversion/revenue which can be achieved through UX, UI and CRO work. Experience of a CMS such as Magento, Shopify or similar would be essential.
An Ecommerce Manager might work within and lead a specialist Ecommerce team or be part of a wider marketing team. This type of role usually works across all elements of a business not just with the wider marketing team and would more often or than not have the support of an in-house or external third-party development team. An Ecommerce Manager may also manage their own team of online merchandisers and online/ecommerce assistants and executives.
This type of role would be suitable for someone who has been working with a CMS system already as either an online merchandiser, ecommerce assistant or executive, has a good understanding of the fundamentals of Ecommerce, and is looking to develop and progress within their career.
As an Ecommerce Manager, the role would usually encompass the following responsibilities:
  • Responsible for online sales, analysis of ROI and development of the online strategy
  • Continual optimisation of and development of websites through UX, CRO, and UI work
  • Analysing and reporting on onsite activity and digital marketing activity in line with KPI
  • Ensure online brand ‘look and feel’ is consistent with all other channels, up to date and relevant
  • Working with other departments/teams to ensure synergy and maximise opportunities across all channels
  • Oversee day-to-day running of websites, ensuring content is up to date, stock is available, and products are currently merchandised
  • Support with wider digital marketing/acquisition strategy
​About Staffordshire
Staffordshire is renowned for the craftsmanship of its world-famous potteries in Stoke on Trent and in the late 18th century North Staffordshire was the largest producer of ceramics in Britain.
Most of the geographic county of Staffordshire is still agricultural, and dairy farming is particularly important. It’s also home to the famous River Severn and its infamous Severn Bore.
Sitting between the ever-expanding urban areas of Birmingham and Manchester it is still a rural area with the hills of the Peak District in the North.