An extremely passionate, multi-lingual Marketing and Brand specialist, with 10+ years’ experience both in global and EU focused roles. A real lover of international collaboration and growth.
Their experience predominantly spans B2B environments including logistics/freight, manufacturing, property and a range of start-up organisations but they are open to sector.
This individual is big on continuous learning and brings with them a range of qualifications including a Diploma in Digital Marketing, Diploma in Graphic Design, Program in Baltic Studies and PhD in Business Administration in International Communications.
Experienced in initiating and developing omnichannel local and international mar-com strategies to activate brands across diverse marketplaces, augment market/brand engagement initiatives, owning the full marketing communications functions, entering new markets/channels, assessing and developing brand equity, reputation and loyalty.
Core projects have included: brand activation programs; re-branding & re-positioning including launch events, set up country-specific corporate web sites and corresponding brand marketing strategies, management of global teams, implementation of marketing calendars, delivery of multiple trade exhibitions and brand events, launch of multilingual e-commerce sites, set up of omnichannel brand engagement initiatives, delivery of full corporate identity after transformational changes {multiple business acquisitions; a change from disassociated identities to one brand consistency}; re-positioning of outdated brands; set up of international arm extensions of e-retailer in EU {PL, UK, DE, Baltic States, Slovakia) marketplace {offline and online marketing + sales},
management of multilingual and remote commercial teams, development of e-commerce, CSR + business ethics, partnerships + brand influencers marketing.
This individual’s ideal opportunity is somewhere she can build marketing/brand and support a business to grow internationally. Happy to travel globally and has experience managing large international events/exhibitions.
