Sally Moist, Director & Co-founder | Operations & HR

Sally Moist

With nearly 30 years of experience in the recruitment industry, including 16 years focused on marketing and creative recruitment. (Blimey, how old do I feel!?)

In 2009, Anna and I co-founded Beyond The Book with a clear mission: to challenge the traditional recruitment model and redefine what great recruitment looks like. Our goal was simple - break the mould of a high-volume, often low-quality industry, and provide smarter, more tailored recruitment solutions. At Beyond The Book, we partner with clients to source exceptional talent across Marketing, Creative, Digital, Product, Sales, Operations, HR, and Talent roles. 

As part of the management team, I focus on creating an environment that empowers our consultants to do their best work. By providing them with the right tools, processes, and quality control, we ensure they’re fully equipped to help our clients secure top-tier talent. At the end of the day, it's all about supporting our team to work smart, not just hard and delivering outstanding results for our clients and candidates alike.

I believe consultants can only perform at their best if they have the tools, processes, and quality control supporting them, and that’s where I come in!

“We love working with BTB, they are always really helpful and have placed many brilliant people with us over the years. Definitely one of the best industry recruiters in the UK.”

“BTB are the best recruitment consultancy I have ever encountered as a candidate in the Marketing industry. The two words I would use to describe them are 'thorough' and 'authentic'. They take loads of time to understand the individual's skill set and personality, subsequently matching them to the most suitable openings, always providing communication and sound advice throughout the journey.”

“We used Beyond The Book’s internal hiring consultancy to refine our recruitment strategy. Their sense checks helped us optimise our processes and stand out in a crowded job market. Their expertise has been a game-changer for our hiring success.”

“Beyond The Book provided invaluable redundancy outplacement support for our team. The 1:1 coaching sessions gave employees confidence in their next steps, and the feedback was overwhelmingly positive. A professional, compassionate service that truly made a difference.”

“The interview coaching we received from Beyond The Book was fantastic. Their tailored approach helped our hiring managers refine their techniques, ensuring we assess candidates more effectively. We’ve since made stronger, more confident hires that will be successful in the long term.”