​email marketing executive jobs in coventry

At Beyond The Book we specialise in recruitment in the Creative, Marketing and Digital space, including Email Marketing Executive.

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Typically, the role of Email Marketing Executive would be responsible for the creation and distribution of email marketing campaigns as well as measuring and monitoring campaign effectiveness. For this role, you would need to have an awareness of or experience using an email distribution tool such as Mailchimp, Dotdigital, or an equivalent tool. Written communication skills, as well as attention to detail, are important skills for an Email Marketing Executive and advantageous for this type of role.

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An Email Marketing Executive usually reports to the Email Marketing Manager or Digital Marketing Manager and often sits within a marketing/digital marketing team.

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This type of position would be suited to either someone who has been working in a broader digital content role or as a generalist Digital Marketing Executive looking to move into a channel specific role.

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As an Email Marketing Executive, the role would usually encompass the following responsibilities:

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• The creation of distribution of email marketing campaigns and activity

• Implement email marketing communication strategy

• Have an awareness of customer segmentation

• Reporting on campaign performance and key metrics including open, click and bounce rates and improve customer engagement

• Testing of emails using industry best practice to maximise inbox deliverability and minimise unsubscribe rates

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About Coventry

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Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.

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Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving its famous 14th century Coventry Cathedral in ruins. The ruins of the old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open-air events and film recording on occasions.

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Another well-known site in Coventry is the statue of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godiva festival in her name which is a three-day event that offers great live music, family entertainment, international food and drink and craft village.

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Coventry is also home to three universities; Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021.

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