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Marketing/Digital Marketing

The Role
The role of Email Marketing Executive would be responsible of the creation and distribution of email marketing campaigns as well as measuring and monitoring campaign effectiveness. For this role you would need to have an awareness of or experience using an email distribution tool such as, Mailchimp, Dotdigital or an equivalent tool. Written communication as well as attention to detail are important skills for an Email Marketing Executive and advantageous for this type of role.
An Email Marketing executive usually reports into the Email Marketing Manager or Digital Marketing Manager and usually sits within a marketing/digital marketing team.
This type of position would be suited to either someone who has been working in a broader digital content role or as a generalist digital marketing executive looking to move into a channel specific role.
As an Email Marketing Executive, the role would usually encompass the following responsibilities:
  • The creation of distribution of Email Marketing campaigns and activity
  • Implement email marketing communication strategy
  • Have an awareness of customer segmentation
  • Reporting on campaign performance and key metrics including open, click and bounce rates and improve customer engagement
  • Testing of emails using industry best practice to maximise inbox deliverability and minimise unsubscribe rates
About Nottinghamshire
Bordering South Yorkshire, Lincolnshire, Leicestershire and Derbyshire and has estimated to have a population of 785,800; half of which live in the Greater Nottingham conurbation which reaches into Derbyshire.
The districts of Nottinghamshire are Ashfield, Bassetlaw, Broxtowe, Gedling, Mansfield, Newark and Sherwood, and Rushcliffe with the traditional county town Nottingham being home to the county council is offices.
Nottinghamshire is probably most famous for the legendary outlaw Robin Hood and Sherwood forest.