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Marketing/Digital Marketing

The Role
The role of Email Marketing Manager would usually be responsible for the planning and development of the email marketing communication strategy with the aim to building customer loyalty, driving interaction and engagement. Experienced using an email distribution tool such as, Mailchimp, Dotdigital, or an equivalent tool would be essential in this role, as well as database management, data segmentation, A/B split testing combined with an understanding of integrated marketing activity and inbound digital marketing activity.
Depending on size and type of company this role could be a stand-alone sitting with the wider digital/marketing team and responsible for strategy as well as the creation and distribution of activity or, work with an email marketing executive to support with the distribution of creation of content.
This type of position would be suited to someone already working within an email marketing role and looking for their next step or, someone working in a broader digital marketing role but with specific experience in email marketing and looking to specialise.
As an Email Marketing Manager, the role would usually encompass the following responsibilities
  • Mapping the customer journey and managing email campaign activity
  • Designing and managing A/B testing and email content
  • Building and managing customer database, improving segmentation and targeting
  • Reporting and analysis of key KPIs to measure campaign success and inform future campaigns
  • Experience with an Email Marketing platform (Mailchimp and dotdigital)
  • A user of Google analytics with the ability to interpret data
  • Working with wider marketing team on integrated campaign activity
​About Oxfordshire
Oxfordshire was recorded as a county in the early years of the 10th century and borders Warwickshire, Northamptonshire, Buckinghamshire, Berkshire, Wiltshire and Gloucestershire Oxfordshire.
The largest centre of population is the city of Oxford which is home to the world-famous Oxford University. Other major town in the county are Banbury, Bicester, Kidlington, Chipping Norton, Carterton, Witney, Thame and Chinnor and Abingdon, Wantage, Didcot, Wallingford and Henley-on-Thames.
Oxfordshire has three areas of Outstanding Natural Beauty. the Cotswolds in the north-west, the open chalk hills of the North Wessex Downs and wooded hills of the Chilterns in the south and south-east. The ironstone of the Cherwell uplands can be found north of the county.