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Marketing/Digital Marketing

The Role
The key elements of being a Head of Digital are to strategically develop and improve customer acquisition and inbound marketing activity across all digital marketing channels such as, PPC to SEO, Email and Social media. This role would need to have a in depth understanding of the digital landscape and how it complements and integrates with a wider marketing strategy.
A Head of Digital usually leads a digital marketing team of managers and executives and either heads up their own digital team or sits within the marketing team working in conjunction with the Head of Marketing.
This type of position would be suited to some who has been working in a digital role for several years, with management responsibilities and previous hands on experience looking to develop and take on a more strategic role.
As a Head of Digital the role would usually encompass the following responsibilities:
  • Strategically planning and executing digital marketing activity
  • Leading and managing a team to implement of digital marketing activity
  • Reviewing and analysis reports to make suggests and improvement to optimise activity
  • Keep up to date with latest trends and developments with the industry
  • Be commercially minded working with wider marketing team
​About Gloucestershire
Gloucestershire comprises of three main areas, major part of the Cotswolds, the Royal Forest of Dean and the Severn Vale. It has a total population of around 565,000 people with the county town being the city of Gloucester, other principal towns include Cheltenham, Stroud, Tewkesbury, Cirencester and Dursley.
With beautiful countryside and scenery is it a popular destination for walkers and cyclists but also tourists love to come and wonder around the picturesque Cotswold villages and visit a local pub.
Gloucestershire has over 45 music, arts, science and literature festivals every year giving it a thriving cultural scene.