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Marketing/Digital Marketing

The Role
The key elements of being a Head of Digital are to strategically develop and improve customer acquisition and inbound marketing activity across all digital marketing channels such as, PPC to SEO, Email and Social media. This role would need to have a in depth understanding of the digital landscape and how it complements and integrates with a wider marketing strategy.
A Head of Digital usually leads a digital marketing team of managers and executives and either heads up their own digital team or sits within the marketing team working in conjunction with the Head of Marketing.
This type of position would be suited to some who has been working in a digital role for several years, with management responsibilities and previous hands on experience looking to develop and take on a more strategic role.
As a Head of Digital the role would usually encompass the following responsibilities:
  • Strategically planning and executing digital marketing activity
  • Leading and managing a team to implement of digital marketing activity
  • Reviewing and analysis reports to make suggests and improvement to optimise activity
  • Keep up to date with latest trends and developments with the industry
  • Be commercially minded working with wider marketing team
About Hertfordshire
Hertfordshire - or 'Herts' as it is known by local adjoins Greater London to the south and can be reached with 20 minutes by train from the capital. It is a commuter heavy county due to it good transport links and easy access to London.
Hertfordshire county comprises 10 districts: East Hertfordshire, North Hertfordshire, Three Rivers, and Welwyn Hatfield; the boroughs of Broxbourne, Dacorum, Hertsmere, Stevenage, and Watford; and the city of St. Albans.
The county is home to the first garden cities Letchworth and Welwyn. It also has two major international airports Luton and Stansted.
Hertfordshire is recognised as a great place to bring up family with over 525 schools plus a huge range of places to walk, cycle and play in the countryside.