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Marketing/Digital Marketing

The Role
The key elements of being a Head of Digital are to strategically develop and improve customer acquisition and inbound marketing activity across all digital marketing channels such as, PPC to SEO, Email and Social media. This role would need to have a in depth understanding of the digital landscape and how it complements and integrates with a wider marketing strategy.
A Head of Digital usually leads a digital marketing team of managers and executives and either heads up their own digital team or sits within the marketing team working in conjunction with the Head of Marketing.
This type of position would be suited to some who has been working in a digital role for several years, with management responsibilities and previous hands on experience looking to develop and take on a more strategic role.
As a Head of Digital the role would usually encompass the following responsibilities:
  • Strategically planning and executing digital marketing activity
  • Leading and managing a team to implement of digital marketing activity
  • Reviewing and analysis reports to make suggests and improvement to optimise activity
  • Keep up to date with latest trends and developments with the industry
  • Be commercially minded working with wider marketing team
About Leicestershire
Bordering Nottinghamshire, Lincolnshire, Rutland Northamptonshire, Warwickshire, Staffordshire, and Derbyshire. Leicestershire is a land locked country and takes its name from the City of Leicester.
With a population of 1 million with more than half of this number living in Leicester.
The River Soar together with its tributaries and canalisations constitutes the principal river basin of the county
It’s symbol of county council, Leicestershire County Cricket Club and Leicester City FC is the fox. This is due to Leicestershire being considered the birthplace of fox hunting.