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Marketing/Digital Marketing

The Role
As an SEO Manager you would usually be responsible for the strategic management and delivery of SEO activity on and off site, as well as technical SEO. This role would also be tasked with undertaking regular SEO audits and reporting and analysis SEO performance whilst recommending and undertaking continual improvement. Knowledge of key SEO tools such as SEMrush, MOZ, Screaming Frog, Ahrefs as well as experience in Google Analytics and Google Search Console would be required.
Depending on the structure of the digital/marketing team this role could be a stand-alone and responsible for strategy as well as implementation or work with an SEO Executive to support with the creation and implementation of activity.
This type of position would be suited to someone already working within an SEO role and looking to progress their career and gain more expose and awareness across all areas of SEO
As a SEO Manager, the role would usually encompass the following responsibilities:
  • Strategically planning and implementing SEO activity
  • Analysing campaigns and data though Google Analytics and Google Search Console
  • Optimising campaign activity, increasing brand awareness, user engagement and conversion
  • Work with marketing team, especially PPC team, to insure integrated and optimised activity.
​About Staffordshire
Staffordshire is renowned for the craftsmanship of its world-famous potteries in Stoke on Trent and in the late 18th century North Staffordshire was the largest producer of ceramics in Britain.
Most of the geographic county of Staffordshire is still agricultural, and dairy farming is particularly important. It’s also home to the famous River Severn and its infamous Severn Bore.
Sitting between the ever-expanding urban areas of Birmingham and Manchester it is still a rural area with the hills of the Peak District in the North.