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Marketing/Digital Marketing

The Role
A Social Media Manager would usually be responsible for the strategic development and implementation of the social media strategy across a variety of social media channel both organic and paid. The aim main purpose of this role is brand awareness, digital acquisition and driving inbound traffic. As well as channel experience, this role would also need to be familiar with reporting and analysis, monitoring key KPIs and conversion tracking. An awareness of scheduling tools such as HubSpot could also be advantageous.
This role would usually sit within the digital marketing / communications team and could be a standalone role or have support from a Social Media Executive and direct line management responsibilities.
The role of social Media Manager would be suitable for someone who is already in a social media role looking to take their next step or someone in a communication or generalist digital marketing role with a specific interest and experience in social media.
As a Social Media Manager, the role would usually encompass the following responsibilities:
  • Creating and developing channel specific Social Media strategies and communication plan
  • Analysing and reporting performance of activity and making recommendations for continuous improvement
  • Understand how social media works with and complements the wider integrated marketing strategy
  • Management of Social media campaigns through all channels
  • Experience of Facebook Business manager and conversion tracking
About Coventry
Coventry had a booming motor industry during the 1950s and 1960s and Coventry enjoyed a 'golden age'. However, in the 1970s, there was a decline in the British motor industry and Coventry suffered particularly badly, especially towards the end of that decade. Some 30 years later, Coventry is now considered as one of the UK's safer major cities and has gradually recovered economically with newer industries locating there.
Coventry was badly bombed during the Blitz in 1940. Aside from London, Hull and Plymouth, Coventry suffered more damage than any other British city during the attacks, leaving it’s famous 14th century Coventry Cathedral in ruins. The ruins of old Cathedral are now open to the public for free and are preserved as a memorial and sacred space for the City. They also provide a fantastic backdrop to open air events and film recording on occasions.
Another well know site in Coventry is the status of Lady Godiva. It is believed that in the eleventh century, Lady Godiva rode a horse completely naked through the streets of Coventry on Market Day. According to legend, her husband, Leofric, demanded an oppressive tax from Coventry citizens. Lady Godiva, aiming to help the citizens, pleaded for him to stop and Leofric supposedly said, “You will have to ride naked through Coventry before I change my ways.” Coventry now holds the Godive festival in her name which is a three-day event offers great live music, family entertainment, international food and drink and craft village.
Coventry is also home to three universities, Coventry University in the city centre, the University of Warwick on the outskirts of the city and the smaller Arden University. It also has its own airport and was awarded UK City of Culture 2021