In this episode of beyond:talks, host Emma Head interviews Jules Love, CEO of Spark, an AI consultancy focused on helping creative agencies, in-house marketing teams, and individuals, adapt to the evolving AI landscape.
They discuss the current impact of AI on creative careers, the importance of utilising AI tools effectively, and the future of AI in the creative industry. Jules shares insights on the best AI tools for professionals, the role of AI in market research and strategy, and how Creatives can stay ahead in a rapidly changing job market.
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01:35 The Impact of AI on the Creative Industries
04:01 AI Adoption in Creative Careers
08:23 Utilising AI Tools in the Creative Process
13:10 AI Tools for Concept Development
15:04 Recommended AI Tools for Creatives
19:22 Improvement of AI Models and Quality of Outputs
22:36 Skills and Training for AI in the Creative World
27:12 The Future of AI in the Creative Industry
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