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Insights & Advice

Typical freelance rates

Freelance Day Rates

We understand that freelance day rates can be a bit of a minefield, which is why we have put together the below guide for you to understand what you can expect to charge and pay for experienced, high-calibre freelance contractors in a buoyant market.

These rates include London weighting given that we work with clients in and outside of the capital city. Additionally, the rates have started evening out across the UK due to the remote working aspect giving access to freelance talent based further afield, and vice versa, allowing remote contractors to work with clients based in London where the rates are typically higher.

These are merely a guide based on our experience and data, and it is important to bear in mind that there are lots of different variables (or ‘tradeables’) that all contribute to a contractor day rate such as the length and type of contract, IR35 status, and flexibility.

The below disciplines are not exhaustive of the types of skill sets we place. For a more comprehensive guide, you can download our 2026 Salary Guide.

Job Title / Discipline

Day Rate

ARTWORKER

£225–£300

SENIOR ARTWORKER

£300-£375

MIDWEIGHT GRAPHIC DESIGNER

£300-£350

SENIOR GRAPHIC DESIGNER£350-£425

CREATIVE TEAM (SENIOR)

£450-£550

SENIOR ART DIRECTOR

£425-£550

CREATIVE DIRECTOR

£550-£700

CONTENT STRATEGIST

£400-£600

ACCOUNT MANAGER

£250-£300

SENIOR ACCOUNT MANAGER

£280-£350

ACCOUNT DIRECTOR

£325-£425

SENIOR PROJECT MANAGER

£400-£600

MARKETING MANAGER

£350-£475

DIGITAL MARKETING MANAGER

£350-£500

PAID SOCIAL MANAGER

£350-£525

MIDWEIGHT MOTION DESIGNER (2D/3D)

£300-£375

SENIOR MOTION DESIGNER (2D/3D)£400-£475

MIDWEIGHT COPYWRITER

£300-£375

SENIOR COPYWRITER£400-£500

DIGITAL/UI DESIGNER

£400-£475

UX/PRODUCT DESIGNER

£400-£475

SENIOR UX/PRODUCT DESIGNER

£500-£750

SENIOR FRONT END DEVELOPER

£450-£525

SENIOR FULL STACK DEVELOPER

£500-£750

*We charge a fixed fee percentage in addition to the agreed contractor rate.

​For a full breakdown of our rates and terms, or if you have a more bespoke requirement that you would like us to advise a rate for, please contact our freelance team: [email protected] 


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