Digital Marketing Manager

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This leading B-Corp professional services company houses several brands and works on both a National and International scale. From legal to cyber security and debt recovery, they are leaders in their field with strong values that underpin all that they do. They are seeking an experienced Digital Marketing Manager to cover a 6-month FTC as an interim role. With a strong focus on CRM and automation, the role is best suited to a Digital Marketing Manager who has extensive CRM experience. The role is mostly remote, but around once or twice a month, you will travel to their office. This role can be based out of any of their offices, of which there are 12 around the UK.

Having a number of brands to work on within the group means that there is team of 30 within their marketing and creative teams and it is a fast-paced and grown up working environment, they believe in empowering people and they are very flexible in how people can work, believing very much in trust and transparency and this has created a really lovely work environment across the team.

The Role

This is an important role within their Marketing team, you will lead the strategic development and day-to-day execution of digital marketing across their diverse group of legal and professional services brands with the purpose of driving measurable growth and engagement across both B2B and B2C channels.

Having several brands within the group means a diverse array of websites that you will be responsible for. Overseeing the digital performance across email marketing, websites, online advertising, and automation, there is a strong focus on being responsible and overseeing all of their CRM & Marketing automation, where you will be acting as product owner for the companies’ CRM and marketing platforms, which include; Microsoft Dynamics and Peppermint (specialised CRM within Legal) and also WordPress.

You will deliver consistent brand experiences across:

• Digital strategy & campaigns
• Develop and implement the digital marketing strategy aligned with their overarching marketing and business development goals
• Identify and maximise opportunities for digital growth, innovation, and audience engagement
• Develop integrated campaigns using SEO, PPC, paid social, and display to support lead generation and brand awareness
• Website & UX – leading the UX strategy, development roadmap, and optimisation for all group websites
• Manage website performance and continuous improvement based on CRO and SEO insights
• Oversee external SEO and PPC agency relationships and ensure their campaigns deliver ROI

Team Leadership

You will be responsible for line managing a team of seven digital specialists, where you will provide guidance, support, and professional development, set goals and priorities, and foster a high-performing, collaborative culture

Performance & Analytics

Use data-driven insights, A/B testing, and user behaviour analysis to optimise performance across all digital channels.
Benchmark performance against competitors and report regularly to senior stakeholders.

CRM & Marketing Automation

A big part of this role will be acting as product owner for their CRM and marketing automation platform (Microsoft Dynamics) and Peppermint, as well as WordPress.
You will create and manage roadmaps for development, adoption, and best practice usage.

Email Marketing & Client Communications

Lead on the creation, testing, and optimisation of email campaigns to drive engagement and conversion.
Ensure messaging is consistent and aligned with strategic brand positioning.
External Reviews.
Lead the groups external review strategy across Feefo, Trustpilot and Google, ensuring high scoring is maintained and engagement with the business is positive and proactive.

Cross-functional Collaboration & Governance

Champion digital best practices across all brands, working closely with content, PR, design, and product teams.
Manage digital budgets, allocate spend effectively, monitor and report on ROI.

About You

• You have worked as a Digital Marketing Manager for a number of years, overseeing a team, but still very much being hands-on in delivery as well as being strategic
• You work well collaboratively and empower your team to make decisions, but give them support and guidance
• You are solutions-led and hold excellent communication skills, dealing with multiple stakeholders in various locations
• The ideal candidate will have experience within Professional Services or Legal/Law and be used to working with a big focus on CRM management and ownership

This role is mostly remote but will require travel to one of their offices around once a month, although more may be needed for key meetings. Ideally, it may be best suited for the candidate to be within travelling distance of central Birmingham or London, as these are their largest offices.

The role is to start asap (mid-July at the latest), so don’t delay in applying.