Several industries experience heightened demand during the festive season, struggling to keep up with the pace of campaigns, consumer behaviour, and increased sales activities.
Many businesses turn to freelancers and project-based contractors, to meet short-term goals and increased workloads. This Interim resource can provide specialised skills and continuity, without overburdening the permanent team, or committing to long term hires.
Why the festive season is critical for Brands
The festive season brings an increased demand for attention in a crowded market, where every brand is vying for consumer attention. Campaigns need to be timely, impactful, and ultimately, maximise conversions.
In 2023, consumer spending over the Christmas period in the UK was estimated at £82 billion, with most of that in retail sales. This reflects the high demand for holiday promotions and marketing campaigns. Over the years, consumer expectations have risen; customers demand tailored offers, and personalised content, which can be labour intensive to produce at scale.
Benefits of Hiring Freelance Marketers and Creatives During Holidays
Freelancers and Contractors offer a flexible, cost-effective solution to help brands maximise their seasonal campaigns.
Fast Onboarding and flexibility
All the Freelancers and Contractors we work with are tried and tested, meaning we know exactly what they are capable of, and have the evidence and client testimonials to back it up. This means they are quick to integrate into an existing team, reducing time to onboard and coping with workload seamlessly.
Cost-effective
Freelancers and Contractors are generally brought in for a specific period or project, meaning businesses avoid the long-term costs attached to a permanent employee. This flexibility means that businesses can scale up or meet seasonal demands when needed, while keeping costs down.
Expertise
Seasonal peaks can bring unforeseen projects which might not be covered by your permanent team. Perhaps you need a Motion Designer to support with a digital advertisement, or an SEO expert to help you maximise organic sales. Interim professionals come with targeted expertise, and we can help point you in the right direction, depending on your unique needs.
How to Find the Right Freelancers for Holiday Campaigns
As you will already know, Christmas starts early, and that means it’s important to plan early (that means now). Plan out your workload and projects to determine where the demand and skill gaps are. If you already have a network of Interim staff, get in touch with them early, because they will be snapped up quickly.
If time isn’t on your side, speak to an expert! Our Interim team have amassed 20 years’ experience working with clients big and small across the UK and have access to a huge network of talented Freelancers and Contractors, across the entire Marketing and Creative mix. Our team are well versed in compliance legislation and can advise whether a contract/freelance role falls Inside or Outside IR35, as well as the financial and legislative impacts it can have on your business. We will guide you on skillsets and budgets, to help you make informed decisions, and introduce you to the perfect person for the job. We can even pay them on your behalf!
At Beyond The Book, we understand the critical role interim staffing plays in helping businesses navigate these seasonal challenges, and we’re here to help.
We offer free consultancy sessions with absolutely no obligation to commit to our services, so if you’re just looking for a steer in the right direction, and want to talk to an expert, please get in touch.
We love to chat, so please reach out, and one of our lovely team will get back to you.