Making the right recruitment decision must be made on an understanding of the market you wish to recruit in. Without market insight, you could make the wrong call and be waiting a long time to hire, during which time it’s a painful process - full of disappointments regarding candidate fit, options, quality, candidates falling out of the process, counter offers, and worse, making the wrong hire and it is costing you in disruption, investment and unrealised value that person should have brought in.
So, what is the creative and marketing market like?
Overall, the creative and marketing landscape is in a state of relentless high demand, which inevitably means it is candidate light. Specifically Creative and Marketing people are:
Discerning - they don’t just want a job, they want an opportunity that is right for them, and they will wait for it
Busy - they don’t want to waste their time
Don’t suffer fools gladly – like industry people talking to them
In a cluttered market – with high demand comes daily approaches from hiring managers and recruiters and an abundance of advertising through multiple channels. Cut through is tough
Not transactional they are relational
Don’t like applying for jobs – they want more information and job copy can fall woefully short on what they need to know, and even then, finding the time to interview off the back of limited info is high risk
Making the right PLAN is critical to getting the hire right, as soon as possible!
Engage all company contacts that are experienced and knowledgeable about what their company is, does and needs and who are influential in the hiring of a role
Engage a specialist recruitment consultant who has a lot of experience and knowledge in the specialist candidate market and its needs, wants, behaviours, climate
Plan for a process that is structured and agile, and which ALL parties commit to
A shared problem-solving approach, rich in communications and transparency
A mutual desire to spend time only with people genuinely looking for the next opportunity, therefore, hiring someone for the long-term and avoiding the disruption and cost of losing people in the process or worse, after they join
Access to a vast network of industry people, platforms and tools to exhaust the active and passive market – this can combine company network and BTBs; whatever works!
Full suite of search, marketing and advertising channels available to use, depending on the role
And then, overlay these essential ingredients for smart, efficient recruitment of the right person. And they only work with an ‘all-invested’ team approach. Compromise on any of the above and it falls apart.
Realistic and compelling role profile design
Exhaustive search campaign
Two-way relational interview process
Transparency of influential information
The beauty of this approach is that it works, whatever stage you are in the recruitment process. If you’ve found yourselves in a hurry, step into team operation mode with Beyond The Book and you’ll get to the finishing line quicker than any other option or approach.