I’m showing my age now, but with age comes some wisdom. I rather liked the old school approach to relationships where, as a teenager, we were attracted to each other and we went straight to ‘going out’. It was immediately ‘exclusive’ and very hopeful! We went for it and, hey, if it didn’t work out it was over - but we’d given it our best shot!
These days there’s a tentative and slow climb through ‘talking’, to being a ‘thing’, to being ‘exclusive’, to the grand finale of being in a ‘relationship’. I have borne witness to this through the teenage years of my own children. It sounds sort of sensible but really it has its foundations in ‘I’m not sure about this so let’s not try very hard’, and if you don’t try hard how are you ever going to know if it’s right to go to the next stage? As well as this, most of these stages are not face-to-face and so very hard to build a relationship.
In recruitment, there’s an awful lot of the tentative approach - the ‘what if you aren’t right for me’ approach. Companies want to ‘date freely’ until that doesn’t work for them, then move to want to be a thing, and maybe exclusively, but only for a couple of weeks, and see how it goes. The problem is, this approach isn’t trying very hard to make it work and so the dating is full of pressure, caution, and half-hearted communication. Recruiting in this manner often doesn’t go so well and off they go to try someone new!
So, do you want to go out with me?
Let’s start this next recruitment project full of hope and positivity! Let’s throw ourselves into it and plan for it to work. And if it doesn’t, well, at least we know quickly.
I like to think I come with some good dating credentials. I am experienced, I care, I love great servicing and a smooth process.
I don’t mind where we go first. PR, Social, Marketing, Creative, Digital Media or Digital. You choose!