On Wednesday 8th November, Beyond The Book had the honour and privilege of attending a breakfast reception at the House of Lords to celebrate International Trade Week. This incredible event was followed by a rare visit to the US Embassy in London where we met with Commercial Counsellor, Brenda Van Horn in what wrapped up a memorable day in England’s capital city.
As we continue to expand our marketing & creative recruitment services in the US, we have been given access and opportunities to networking events and world business leaders, all made possible through our patronage of the Greater Birmingham Transatlantic Chamber of Commerce. The GBTCC is a chapter of the British American Business Network which is the largest transatlantic networking organisation promoting trade and investment between the United Kingdom and North America.
After passing through airport-style security in the Palace of Westminster, we were ushered to the elegant Cholmondeley room in the House of Lords to take in breakfast with a view. Looking out onto the River Thames and the London Eye, we heard from Nigel Huddlestone, Minister of State for International Trade and Labour Parties Afzal Khan, Shadow Minister for Exports, as they recapped the current and future outlook for international trade. The event was short and sweet and was a great chance to meet and network with business leaders who are at the forefront of global trade.
The fun didn’t stop there, as we made our way to London’s US Embassy to meet with Brenda VanHorn, Commercial Counselor. After a tour around the impressive $1 Billion fortified building, we sat down to discuss future opportunities to grow our presence in the US as well as services offered by the Embassy, such as SelectUSA, which is the U.S. federal investment promotion agency, facilitating job-creating business investment into the United States and raising awareness for the role of economic development in the U.S. economy.
It is events like these that get us excited about our continued expansion into the US and we look forward to partnering with new connections to help make this a reality.
If you are a US Business looking for a specialist partner to support in attracting and retaining the best marketing and creative talent, then please get in touch with our dedicated US Consultant, Jack Keeling for an informal chat.
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